Destiny of thinks could be in their names.
Giving names to thinks, before thinks are born, is something I like very much and that gives sometimes good results.


These are some of the brands I’ve invented and the entrepreneurial projects they represent the true DNA of which:



I’ve sold to Mr. Farinetti the perfect name to promote Italian Food worlwide and I’ve created the differentiating "memorable experiences" to be offered to customers besides trivial "excellent products”.

These are the main contributions I've done to this great project.



Creation of  "the cosumerist brand " was the strategic goal of this fascinating entrepreneurial project.

A smashing customers acceptance, many wonderful technical reviews and a surprise ending: worthy of a great thriller. A book which could say a lot about the decline of the Italian retailing.



A  brand rich of beautiful meanings: light and transparency, warmth, energy. It’s all you need to establish a bank you can trust.

…but Bank of Sun is a wonderful name also for green energy projects!

Thereof, what's the use of a newborn baby?

If you don’t want to be just a number, you must have a name!

All that you need to build your identity on the web. was one of the first sites in Europe to offer a user friendly solution to create a website directly online: easy to use and very low cost.


Other Names are ready for babies who will be born.

If I'll have the chance to meet innovative entrepreneurs, looking for new ideas and willing to adopt beautiful and promising children.


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