Only geniuses and stupids are intellectually self-sufficient.


(Stanislaw J. Lec)


Professional Profile


Within this industry I've been working for more than twenty years, both as a manager and as a consultant.  I've had the opportunity to work for some of the most important players of the industry, such as: Antinori, Autogrill, Barilla, Caviro, Cirio, Conad, CIS, De Cecco, Eataly, Federconsorzi, Feudi di San Gregorio, Frescobaldi, illycaffe', l'Altramarca, Lurisia, La Molisana, Nannini, PAM, Polenghi, Sidis.

I started to work in Texas Instruments and, after various managerial experiences, I came to the consultancy in Ernst & Young Consulting, which I left in 2001 to start my own company.

Since then I have dealt in particular with issues related to the Brand Strategy, developing and applying the Total Brand Experience methodology.

In 2003 I created one of the first European B2C company to offer a CMS to build personal web sites online.

Genuine innovator, versatile, with good strategic vision and entrepreneurial flair, I’m strongly motivated to work on “ambitious and relevant projects” concerned to both, strategic and organizational issues.

I'm used to work in different organizational contexts: from big multinational companies, to government owned companies, to family businesses and start up.


If you are interested in the Italian Food, may be I can help you


Personal Notes

Born in Monteroduni (IS), after high school, I moved to Rome  to  enter  the Lamaro-Pozzani college by Cavalieri del Lavoro.

I studied Economics and Business Administration  at "La Sapienza" Rome University, attaining Laurea Summa cum laude in 1982.

In 1986 I attended the TI Control Management Program in Dallas and in 1990 the Business Strategic Management course at the SDA Bocconi in Milan.

After having served as a Lieutenant of Guardia di Finanza and having "wandered"  between, Rieti, Dallas, Rome, Milan, Florence and Campobasso, I returned to Rome, where I live and work since 1995.

I am married and the father of two beautiful girls.

I like tennis, skiing, cinema, photography, gardening and, of course, good food.


We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our privacy policy.

I accept cookies from this site.
EU Cookie Directive plugin by